Colorado Car Sales Practice Test

A salesperson’s verbal statement of the manufacturer's suggested retail price is considered what?

1. An advertisement

2. A commercial message

3. Not included in advertising

4. A promotional tactic

The correct answer is: Not included in advertising

A salesperson’s verbal statement of the manufacturer's suggested retail price is considered not included in advertising because it typically reflects a straightforward presentation of pricing information rather than a promotional tool or campaign. Advertising generally involves broader communication techniques that aim to persuade or influence consumers, whereas a simple verbal statement of MSRP is often a direct informational offering presented during a sales conversation. While marketing materials or structured advertising might encompass creative strategies to convey a product's value, a straightforward declaration of the MSRP does not elevate to that level of advertising. Therefore, it is categorized distinctly from advertising efforts aimed at generating interest or enticing potential buyers through more elaborate messaging.