Colorado Car Sales Practice Test

In motor vehicle advertising, what is permissible for dealers?

1. Using images of different vehicles than those being sold

2. Advertising a vehicle that is not operable

3. Omitting the stock number in descriptions

4. Falsely implying a sale or promotion

The correct answer is: Using images of different vehicles than those being sold

In motor vehicle advertising, using images of different vehicles than those being sold is permissible for dealers, as long as the advertisements do not mislead potential buyers about the nature of the actual vehicles available for sale. Dealers often showcase a variety of vehicles to attract interest, and as long as it’s clear that the advertisement represents a selection rather than specific vehicles, it can serve as an effective marketing tool. This practice is generally acceptable as long as it meets advertising standards and does not violate any regulations regarding misrepresentation. In contrast, advertising a vehicle that is not operable can lead to legal repercussions since it may deceive customers regarding the condition of the vehicle. Omitting the stock number can create confusion and hinder potential buyers from easily identifying vehicles, which is not in alignment with fair advertising practices. Finally, falsely implying a sale or promotion can be considered deceptive advertising, which is prohibited and can lead to legal action against the dealer.