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What must be displayed conspicuously at a dealer's principal place of business?

  1. Sales promotions only

  2. All the necessary legal documents

  3. All the Above

  4. Financial records

The correct answer is: All the Above

In the context of car sales in Colorado, it is required that a dealer's principal place of business displays certain documents and promotions in a visible manner. These documents include licenses, permits, and any necessary legal paperwork that verify the dealership's legitimacy and compliance with state regulations. Additionally, sales promotions are also intended to be displayed prominently so that potential customers are informed about current offers and incentives. Financial records, while important for the dealer's operation, are typically not required to be displayed to the public. Therefore, the combination of displaying both legal documents and sales promotions provides transparency and assures customers of the dealer's compliance and active promotions, making this the correct choice.