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What should be included in a dealer's advertisement?

  1. The dealer's licensed name

  2. A sale price for all vehicles

  3. The names of all employees

  4. A list of available financing options

The correct answer is: The dealer's licensed name

A dealer's advertisement must include the dealer's licensed name to ensure transparency and legal compliance. This requirement is essential for consumer protection, as it allows potential buyers to identify the dealer as a legitimate business entity. It aids in establishing trust and credibility with customers, ensuring they can verify the dealer’s license status through the appropriate regulatory bodies. Including the dealer's licensed name is a way to hold the dealership accountable for their advertising claims, as it directly ties those claims to a specific, registered business. The other options, while relevant in the context of dealership operations or promotions, do not carry the same legal necessity for advertising standards. Having a sale price for all vehicles, listing employee names, or detailing financing options may enhance an advertisement but are not required by law in the same way that the dealer's licensed name is.