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When advertising a finance charge rate, what term must be used?

  1. Simple interest rate

  2. Annual Percentage Rate (APR)

  3. Flat rate

  4. Monthly interest rate

The correct answer is: Annual Percentage Rate (APR)

When advertising a finance charge rate, the term that must be used is the Annual Percentage Rate, or APR. This requirement exists because the APR provides a standardized measure of the cost of borrowing, expressed as a yearly interest rate. It encompasses not only the interest charged but also any additional fees or charges associated with the loan, making it a comprehensive representation of the overall cost to the borrower. Using APR allows consumers to make more informed comparisons between different financing options since it presents the information in a uniform manner. This transparency is aimed at protecting consumers and ensuring they are aware of the true cost of borrowing over the life of a loan. Other terms such as "simple interest rate," "flat rate," or "monthly interest rate" do not provide the same level of clarity regarding the total cost of a loan. While these terms may describe specific types of interest calculations or structures, they do not encompass the complete range of costs that the APR does. This makes APR the required term in advertisements when dealing with finance charge rates.